Sometime, somewhere, somebody gave you one that took your fancy: a beautiful pen with an eye-catching design, a short catchy ad line under a beautiful picture of the product. You lost no time in using it. Somehow, you did not want to part with it. You liked it. You keep on reading its message. You even bought the product you saw in it. You just had your first promotional pen.
Even in the early days of advertising, astute business professionals had long discovered the benefits of having pens custom-imprinted with their business names, logos and contact information. Business prospered, their companies were talked about, and more and more people discovered their company and eventually bought their products.
The problem, however, is that advertising a business is expensive, period. Costs in tri-media advertising (TV/radio/print) had been escalating since they became popular in the 60s. When the other media ad vehicles (outdoor, mobiles, point-of-purchase posters, etc.) came in, costs still kept on going up.
Presently, promotional pens are one of the least expensive forms of advertising. It is also the more effective among the many other variants of giveaway marketing tactics. The ROI (return on investment) earned by promotional pens is considerable.
Promotional pens are perfect for companies with tight budgets. The main reason is that these advertising carriers are relatively cheap. They also double up as useful free gifts while presenting the company's advertising taglines.